Built narrow, on purpose

A person or a family office holding residential units in Dubai — a handful or a few hundred — who is carrying the whole thing themselves or through one or two managers. The product assumes you know your portfolio and are tired of reassembling it from a spreadsheet, a chat thread and a filing cabinet every time somebody asks a question.

It is built around three people who look at the same unit and need to see different things: the owner who carries the cost, the manager who runs the building, and the tenant who lives in it. All three are given an account, and the differences between them are enforced in the database rather than by showing fewer buttons.

• Residential, not commercial, industrial or short-stay.
• Dubai, not the UAE broadly and not the Gulf.
• Owners and the managers they employ, not brokerages running listings.

A platform that covers every market covers each of them at the depth the shallowest one allows. Post-dated cheques as a first-class object with four states, a district cooling bill recharged to a tenant at a status of its own, a payment plan whose instalments are booking, DLD, construction, handover and post-handover — none of those survive being generalised into fields that also have to suit a monthly-direct-debit market.

So the product is narrow by choice, and that choice has a cost we would rather state than hide: it is English-language only today, there is no Arabic interface, and it does not pretend to serve a portfolio outside this city.

• Ejari certificate and number stored on the contract they belong to.
• Post-dated cheques tracked as pending, deposited, cleared or bounced.
• DEWA, Empower, gas and internet bills, with recharge to the tenant as its own status.
• Service charge budgets at a rate per square foot, and the invoices beside them.
• Off-plan instalments by type, on the same calendar as the rent.
• Forty currencies with AED as the default, nine held at fixed peg rates.

Access is by invitation. There is no self-serve signup, no free trial that becomes a subscription, and no published price — not as a sales tactic, but because the product is taking on portfolios one at a time and would rather say so than run a checkout it is not ready for.

The demo is the part that needs no permission. It opens instantly in any of the three roles, with no account and no form in front of it, on sample data — so the thing you are being asked to take seriously can be opened before you ask for anything.

• Open the live demo as an owner, a manager or a tenant. No account, no form, no wait.
• Request access from the form on the home page, and a person reads it.
• A production account is created by invitation, with the roles you name scoped to the buildings you name.

These are the decisions everything else in the product is downstream of. They are listed here because they are the ones worth arguing with before you ask for an account.

One record

A unit has one record, and the lease, the cheques, the bills, the maintenance, the documents and the people are on it. Not one record per system with a reconciliation between them — the reconciliation is where the truth goes missing.

The database decides who sees what

Row-level security in Postgres on every table, with four roles behind it. A manager is scoped to the buildings assigned to them and a tenant to their own record, and both boundaries hold whether the request comes from a screen, a page refresh or something else entirely.

Your data stays yours

The records are yours, the exports are yours, and any filtered view in the product can be taken out as CSV. Nothing in the product is designed to make leaving it expensive.

Documents live behind expiring links

Contracts, Ejari certificates, photographs and receipts are in private storage, never on a public URL. Each one is opened through a signed link that expires an hour after it is issued — including the photographs that travel to an engineer in a WhatsApp message.

A short list, kept here rather than left to be discovered, because the alternative is a prospect finding it out after an account exists.

• No certification. There is no SOC 2, no ISO 27001 and no audit report to send you.
• No uptime commitment. There is no published service level and no status page.
• No mobile app. The tenant portal is built for a phone browser; it is not an iOS or Android application.
• No Arabic interface today.
• No payment rail. Rent is banked at your bank and recorded here; the product does not move money.
• No accounting integration. There is a CSV export of any filtered view, and no QuickBooks or Xero connector.
• No portal sync. Listings can be read out through the API; leads do not come back in.
• No customer names, logos, testimonials or ratings on this site — there are none we have been given permission to publish, and inventing them is the one mistake a reader can catch from the outside.